MCPC - 077 - 2007 Consumer Perceptions of RFID and 3 - D Body Scanning in Apparel Retail
نویسنده
چکیده
This work-in-progress paper empirically investigates the consumer perception of Radio Frequency Identification (RFID) and 3-D body scanning for mass deployment in apparel retail. Consumer response towards the benefits and issues (privacy and price) of both technologies were evaluated based on Rogers’ Theory of Innovation Diffusion. Demographic and behavioral segmentation based on the responses identify markets for retailers to target when deploying these technologies. Possible retail scenarios are presented to describe potential mass customized customer services by integrating RFID and 3-D scanning in a single retail scenario.
منابع مشابه
RFID in Retailing and Customer Relationship Management
Radio Frequency Identification (RFID) is a hot topic in retail supply chain management [Behrenbeck, Küpper et al. 2004]. Yet, a recent study predicts “that the true benefits of RFID for retailers will be in enhanced marketing opportunities” [Sharpless 2005]. Research on RFID for marketing purposes is still rare giving the opportunity for more specific research on how RFID will influence busines...
متن کاملCommunications of the Association for Information Systems
Radio Frequency Identification (RFID) is a hot topic in retail supply chain management [Behrenbeck, Küpper et al. 2004]. Yet, a recent study predicts “that the true benefits of RFID for retailers will be in enhanced marketing opportunities” [Sharpless 2005]. Research on RFID for marketing purposes is still rare giving the opportunity for more specific research on how RFID will influence busines...
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The apparel retail industry is on the one hand facing challenges from increasing competition, consolidations, and thus increasing pressure to reduce costs. On the other hand, customers are getting more demanding, resulting in shorter fashion cycles, and demands for new customer experience. RFID technology is supposed to raise efficiency and to enable innovative customer service offerings. Besid...
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We present an extended paradigm for sizing and fit, mass customized target market sizing; that is, sizing systems based on and derived from measurement data exclusively from the people who represent an apparel firm’s target market. Mass customized target market sizing is proposed as an alternative to proportional sizing systems used by the apparel industry for ready-to-wear. Advancing technolog...
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